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Research papers

Kaleidoscope project

This paper describes the methodological relevance of ethnography in the development of an integrated communication strategy for both Brazil and Mexico, taking into consideration the cultural distance between these two countries.The results of a study...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Richardson Nelson, Andréa Lima, Paula Luz
October 24, 2004
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Citation

Nelson, Lima and Luz (2004a, October 24). Kaleidoscope project. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/kaleidoscope-project